In Real Life Fall Campaign Interiors
1
0
1
0
IN REAL LIFE our Marketing campaign for the Fall season took an artistic approach. We had used Art in season’s prior, but decided to take a twist on it by not making the finished masterpiece the focus, but rather the stroke by the artist, dripping of watercolor’s on paper or splash of paint on the canvas. Nature’s art also took a part in this showing in the form of magnificent rock surfaces.
By zooming it on these masterstrokes and enhancing them with seasonal colors we were able to create our visual masterpieces. What would art be without it ability to be applied in various mediums on many surfaces. The applications and surfaces changed by floor and by department giving a gallery like atmosphere for the customer to explore, these beautiful exhibitions featured mannequins wearing the season’s best trends.
The biggest impact from this project was achieving TEXTURE in the many flat surfaces that it was applied to; you could feel the brush strokes with your eyes.
GRAPHIC PRINTING/INSTALLATION - CENTRAL STATION – Toronto, ON, Canada
CUT VINYL – VINYLXPRESS – Toronto, ON, Canada
Photography by James Doiron, Toronto, ON. Canada
Engaged Members:
×
![]()
×
Reason :