Christian Dior Holiday Pop-Up Meatpacking District
For Dior’s 2018 holiday pop-up boutique in New York’s Meatpacking District, Duggal produced all of the custom-printed environmental graphics used throughout the space.
The boutique featured two immersive, contrasting themes: a serene “Blue Toile de Jouy” concept and a festive “Red Stripes” holiday dining motif. Duggal handled the large-format printing for both, including full-coverage floor vinyl, wall graphics, wrapped tables, counters, shelves, display podiums, and even life-size animal sculptures.
High-resolution pattern alignment and color fidelity were key in this visually bold activation. Our production team ensured precise installation of repeating graphic motifs across multiple surfaces, achieving a seamless, artful look that reflected Dior’s timeless elegance and seasonal whimsy.
This boutique stood as a prime example of branded storytelling through print and spatial design—executed with the precision and craftsmanship Dior demands.
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