NEFT Vodka x Silverstone British F1 Grand Prix
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Selfridges Window 10
7
Selfridges Window 10
NEFT Vodka x Silverstone British F1 Grand Prix
Selfridges Window 10
NEFT Vodka has relaunched in Selfridges, and had the opportunity to feature in one of their iconic Oxford Street window displays.
NEFT and Silverstone both share a passion for excellence, innovation and pushing boundaries.
B_RD were challenged with bringing to life a bold and eye-catching window display on one of London’s busiest shopping destinations and iconic global department stores. Taking cues from motorsport and the Silverstone track aesthetic - the design language utilises the narrative which naturally frames the product in the window. Pulling on a use of a primary red colour way commonly used in F1 motorsport racing and as a contrast against the monochromatic signature colours of the NEFT Brand.
The internal window was also elevated with dynamic LED lighting oriented in a racing chevron pattern, we then added a scaled down Formula 1 replica car 3D modelled in paper and fixed vertically to the bottom window panel.
Creative & Technical Development, Production and Installation by B_RD
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