Arsenal New York x Krispy Kreme
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That’s one sweet seat.
Arsenal New York partnered with Krispy Kreme to bring this captivating concept to life— custom bleacher seating shaped like an open donut box, installed right in the middle of Times Square.
From early design collaboration and 3D modeling to metalwork, carpentry, and on-site installation, our skilled teams handled every detail. A fun concept, built to stand out in the busiest spot in New York City.
The sweetest part? Making our clients happy. One sprinkle at a time.
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