Hackett / SS25 Window Concept
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Hackett - Regent St
SS25 Window Concept
We were thrilled to work with alongside our brand partners ‘Hackett London’ for the launch of their SS25 Window 2 campaign rollout. The brief was to create a narrative around ‘Classic British Boating Lakes’. Picture the Serpentine, which takes on a unique charm during at this time of year. As the willow trees and flowers blossom and bloom, the lake is surrounded by a tapestry of vibrant hues, creating a magnificent backdrop, Sail around Heron Island, go to the Serpentine Bridge and back - but please don’t feed the ducks!
We installed bespoke set builds across both their London and European flagships in Regent St, Sloane St, Madrid and Paris to enhance the storytelling with classic Georgian architectural Props, hand-painted by our scenic artists and fabricated by our in-house joinery team. We then recreated a life-size Rowing boat and styled mannequins carrying it out to the lake. The heat bent rippled acrylic created an illusion of moving water where the bespoke ducks and toy sailing boats floated across the full length of the windows
Creative & Technical Development, Production and Installation B_RD
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