La Boulangerie Longchamp on Fifth
On June 11, Longchamp opens La Boulangerie LONGCHAMP, an exclusive sidewalk café at its New York Flagship on Fifth Avenue, as part of Fifth Avenue Association’s annual Fifth Avenue Blooms™. In partnership with the legendary Angelina Paris, La Boulangerie LONGCHAMP features a curated selection of Parisian fare and refreshments. This limited-time café blends the brand’s French heritage with New York’s vitality, offering guests a unique opportunity to engage with the spirit of Longchamp. The experience comes to life set against the backdrop of Fifth Avenue Blooms™, which fuses art, style, and Fifth Avenue’s sophistication, capturing the renewal and joie de vivre that spring brings.
This elevated offering is inspired by artisans of all kinds, including ceramicist Constantin Riant, whose creative vision merges modern expression with the dynamic, graphic spirit of Longchamp. Longchamp and Constantin Riant recently collaborated on a capsule collection, featuring blue and white designs across new handbags, accessories, and ready-to-wear pieces for the Fall/Winter 2025 collection. Riant also created a new emblem seen in the collection, a tribute to the heritage of Longchamp. This collaboration is celebrated through both the café and store design with color schemes and themes that mirror the collection. His work is a nod to bold individuality and contemporary artistry, echoing the Maison’s core values of authenticity and vibrant energy.
Longchamp is one of the official partners of Fifth Avenue Blooms, which begins on June 11 and marks the start of a month-long floral takeover of Fifth Avenue that will run through July 6. Planters will line Fifth Avenue from 51st to 58th Street, with two magnificent flower arches. At the heart of the display will be a unique, first-of-its-kind flower created in honor of the Avenue’s 200th anniversary. La Boulangerie LONGCHAMP marks a rare opportunity for a chic outdoor dining experience on Fifth Avenue, making it a must-visit destination. The café comes just after Longchamp unveiled their redesigned SoHo store on May 21, further showcasing their continued brick-and-mortar investment in New York.
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