Longchamp Unveils Newly Reimagined SoHo Flagship
On Tuesday, May 20, Longchamp celebrated the reopening of its Soho Landmark, La Maison Unique, with an exclusive party. Guests were invited to raise a toast to the moment, led by Longchamp CEO Jean Cassegrain, in an art-filled atmosphere brought to life by world-renowned designer Thomas Heatherwick. The night included special guest appearances by Emma Roberts, Ego Nwodim, Natalia Dyer, Maisie Richardson-Sellers, Isabela Merced, and more, DJ set by Amrit Tietz and Mona Matsuoka, and a specially choreographed dance performance inspired by the space from Jacob Jonas The Company.

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