Elizabeth Arden Chinese New Year 2025 CGI-VFX
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Duggal Visual Solutions provided end-to-end creative and production support for Elizabeth Arden’s Chinese New Year campaign, overseeing every stage from storyboard concept to final video. Our team delivered full VFX supervision—ensuring flawless integration of studio-shot elements with layered CGI to create a polished, high-impact visual experience.
Key deliverables included:
• In-studio physical shoot direction and set coordination, capturing product and set design for seamless CGI integration
• Custom CGI setpieces, including a stylized chandelier, branded wrapping papers, and bespoke animation elements
• A curated suite of CGI flower designs meticulously crafted for the campaign—so well-loved they later inspired graphic treatments in Elizabeth Arden’s pop-up activations across Asia
• Storyboarding, animation, rendering, and final composition trusting Duggal to maintain visual fidelity from narrative to execution
The final video highlights Duggal’s creative role throughout the campaign launch and beyond.
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