Social Media and Digital Marketing Submission – 84.5 Classic Rewind
For the Spring 2025 semester, MPorium launched 84.5 Classic Rewind, a nostalgic, music-inspired campaign that brought the style and spirit of the ’70s, ’80s, and ’90s to life thro...Social Media and Digital Marketing Submission – 84.5 Classic Rewind
For the Spring 2025 semester, MPorium launched 84.5 Classic Rewind, a nostalgic, music-inspired campaign that brought the style and spirit of the ’70s, ’80s, and ’90s to life through a curated digital experience. The campaign combined weekly themed photoshoots, vintage-inspired reels, and coordinated style guides to tell a cohesive story rooted in music history and personal expression.
A mix of TikTok trends, retro songs, and bold visuals was used to highlight each drop. Locations were intentionally selected to reflect the era’s culture—from record stores and skate parks to local concert-style venues. Pinterest moodboards helped streamline planning, digital lookbooks ensured cohesive styling from ambassadors, and collaboration with photographers and videographers brought an editorial yet authentic feel to the content. Behind-the-scenes footage and synchronized song edits boosted engagement and gave followers a front-row seat to the collection’s journey.
84.5 Classic Rewind wasn’t just a campaign—it was an immersive throwback experience that connected the audience to the timeless influence of music and style.See More