Overcast window display
This window display was designed for OVERCAST, a conceptual lifestyle brand I developed for my capstone project. The display merges elements of streetwear, technology, and gaming to create a bold, cohesive identity. OVERCAST exists at the intersection of performance and play, making it an ideal concept for collaborative releases with brands like Nike, Off-White, Adidas, Puma, Razer, or PlayStation. With a focus on sleek minimalism and functional style, the brand speaks to a new generation of trend-aware individuals who value innovation, versatility, and culture-driven design.
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