Illuminated Barricade, Production & Install
During the renovation and opening phase at Hudson Yards, Dior partnered with Vista Visual Group to create a custom illuminated barricade that made a bold statement even before the store officially opened. This bespoke installation, featuring cutting-edge lighting technology and a design that echoes Dior’s signature sophistication, transformed the construction site into a captivating visual landmark. The illuminated barricade not only enhanced the aesthetic of the evolving space but also set the stage for an unforgettable launch, ensuring that Dior’s presence was felt and admired by all who passed by.
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