Macy's Shops at the Square, Spring Market
For Macy's Shops at the Square, Spring Market, Duggal created a stunning activation that transformed the Mezzanine at their flagship store Herald Square. Three 12'x121' arches were fabricated and installed at the entrance and escalators to the mezzanine, serving as striking focal points. The activation also featured handmade 5ft and 7ft white peony foam flowers, complete with custom round bases. To enhance the aesthetic, we added lit awning borders across the entire mezzanine floor, complementing the existing shops.
We wrapped 309 feet of the mezzanine glass railing with vinyl and 1,600 Broadway light bulbs, creating a vibrant atmosphere. Additionally, 309 square feet of cloud vinyl was placed behind the marquee on a substrate, adding depth and dimension to the design. Duggal managed the entire project from design and planning to production and final installation, ensuring a seamless and impactful result for the Spring Market at Herald Square. Every detail, including the specific shade of green used throughout the activation, was thoughtfully considered by Duggal’s team to bring the client’s vision to life.
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