OFF WHITE x FLANNELS / In-store activation
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B_RD were honoured to play our part in the launch of the new Flannels flagship store in Leeds. We were commissioned to design and build a bespoke display table for their new Men’s department and showcase their OFF-WHITE Trainer collaboration.
We took inspiration from their ‘Be Right Back’ Campaign along with further references to Japanese Zen Gardens, creating a clear narrative whilst delivering a modern design to pair with the Flannels space & Off-White brand.
The concept included a raised modern industrial aluminium table display with raked gravel patterns and steel planters with heather and natural grasses to frame the space and the products were visually merchandised on circular mirrored acrylic risers.
The Flannels Leeds store spans six floors and covers approximately 70,000 square feet, offering a mix of luxury fashion, beauty, home décor, and wellness spaces. It includes a variety of high-end brands across multiple departments and provides amenities such as a gym and café, positioning it as a retail destination in Leeds shopping landscape.
Creative & Technical Development, Production and Installation B_RD
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