Victoria's Secret Lingerie Pop-Up New York, US Oct 2024

Duggal engineered and built a pop-up inside the Victoria's Secret 5th Ave flagship, creating a unique and visually engaging experience. The design allowed for flexible shelving to accommodate seasonal changes and enhancements. In September, Duggal added a distinctive wing topper, designed, engineered, and built specifically for the space. In October, bow elements were introduced to deliver the final holiday touch, wrapping the store in a festive, literal, and figurative bow. These elements were crafted by Duggal using a combination of printed and painted components.