Disney Mickey and Minnie Shop - Minnie's Thanksgiving Balloon Debut
Duggal’s Special Projects Team brought Disney magic to Macy’s Herald Square flagship in New York City with an activation that spanned multiple floors. The highlight was a giant 10-foot Minnie Mouse sculpture inspired by the Macy's Thanksgiving Day Parade balloon. Duggal designed and produced pop-up spaces on both the main floor and 7th floor, featuring the sculpture along with custom shopfit fixtures, wall graphics, and floor treatments. Known for bringing creative visions to life, the Duggal team collaborated closely with the client to ensure every detail honored the iconic brands of both Disney and Macy’s. From early concept development to detailed renderings and final production, Duggal led the creative execution, transforming the Herald Square environment into a fully realized, immersive retail experience that delighted both partners. From October 17th, 2024, through the New Year, Macy’s Herald Square and 200 stores nationwide will feature a dedicated Mickey and Minnie Shop showcasing limited-edition products. This collaboration celebrates Disney’s magic and legacy, marking Minnie Mouse’s debut as a character balloon in the Macy's Thanksgiving Day Parade.