Jimmy Fallon x Rec Room Christmas Sweaters
The holiday season has arrived in Rec Room, and to celebrate, Sawhorse designed and developed Jimmy Fallon’s Holiday Seasoning sweater collection, featuring five unique designs for avatars. This project highlights the potential of UGC fashion as a dynamic way for brands to engage with audiences in virtual spaces. Paired with the release of Jimmy Fallon’s holiday album Holiday Seasoning, the sweaters provide fans with a festive and interactive experience that seamlessly blends music and gaming.
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