Walmart Discovered AR
By mixing digital and physical reality, we expanded our hit Roblox community hub (Walmart Discovered) into moments of IRL magic. Sawhorse built a mixed-reality experience accessible from anyone's smartphone. Gift cards turn into gateways for accessing immersive worlds of games, UGC wearables, and products. This resulted in greater awareness of Walmart's presence in the Roblox platform, and reinforces the community-first benefit of Walmart Discovered: helping people discover great new experiences, creators, and items.
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