Lacoste Makeover
Case Study: Lacoste Sales Floor Makeover by Vista Visual Group
Lacoste, the iconic French fashion brand, approached Vista Visual Group with a vision to transform their sales floor into a dynamic and engaging shopping environment. The brand sought a creative solution that would elevate the in-store experience for customers while reflecting Lacoste’s modern and sophisticated identity. Vista Visual Group was tasked with reimagining the space, blending aesthetic appeal with functional design elements.
The challenge was to revitalize the sales floor with solutions that enhanced the brand’s visibility and created an immersive shopping experience. Lacoste wanted the makeover to be bold, yet aligned with their timeless brand, incorporating innovative display solutions that could engage and captivate shoppers.
Vista Visual Group executed the transformation by utilizing SEG (Silicone Edge Graphics) displays, which provided a sleek and high-quality visual impact. These illuminated graphics gave the sales floor a fresh and vibrant feel, highlighting Lacoste’s latest collections in a visually striking manner. The SEG displays were carefully integrated into the layout to maintain a balance between branding and product visibility, creating a cohesive and modern shopping experience.
In addition to the SEG graphics, we designed custom illuminated displays that added depth and energy to the environment. These lighted features not only enhanced the aesthetics of the store but also drew attention to specific products, providing a focal point for shoppers. To optimize the space and improve product accessibility, Vista Visual Group also developed custom shelf stacks, ensuring that the layout remained functional while maximizing display areas for Lacoste’s apparel and accessories.
The end result was a complete sales floor makeover that successfully merged creativity with functionality. Vista Visual Group’s dynamic design solutions transformed Lacoste’s store into an engaging and elevated shopping environment. The combination of SEG graphics, illuminated displays, and custom shelf stacks created a visually appealing and interactive space, aligning perfectly with Lacoste’s brand values.
This project demonstrates Vista Visual Group’s ability to deliver cutting-edge, tailored solutions for retail environments, enhancing both the aesthetic and the customer experience.
"Crafting Visionary Solutions through Creative Fabrication."
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