Rabanne - Million Gold for Her
Puig approached us to celebrate the release of the Rabanne Million Gold for Her, a new feminine fragrance led by the superstar ambassador, Gigi Hadid.
The launch coincides with a pivotal moment in the Maison's history as the brand dropped its first name ahead of its 60th anniversary, becoming simply Rabanne.
We took the global direction and created a unique window at Myer Bourke St in Melbourne, incorporating lighting and digital to drive engagement. Using premium materials and finishes, the display reflects the sleek and sophisticated perfume bottle design, expressing the thrill of golden success.
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