Lamborghini Temerario on Roblox
Lamborghini fans now have even more ways to explore their favorite car brand in The Lamborghini Lab, our official design and drive experience on Roblox. Launched in 2023 to introduce a new generation to the Lamborghini brand, The Lab has already engaged millions of Roblox users in designing and racing customized Lamborghinis. Plus, the all new Temerario can now be unlocked in Driving Empire, the No. 1 automotive experience on Roblox.
With over 300 million brand impressions, 8 million plays, and 1 million cars earned, The Lamborghini Lab continues to set the pace in digital automotive innovation. The Lab also set the record for the most expensive UGCs ever sold, revolutionized brand collaborations through innovative portal integrations, and delivered on its promise by listening to fans and exceeding their expectations.
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