July - Chadstone Pop-up
Dashing partnered with JULY to design a sophisticated reusable kiosk at Melbourne's premier shopping destination, the Chadstone Fashion Capital.
We aimed to create a captivating site to boost sales and highlight the product array. The design encapsulates the core of the brand, blending a luxurious touch with a sleek, monochromatic aesthetic.
Inspired by the internal fabrication of their products, we carefully selected materials to entice visitors to discover what is within. The kiosk features perforated metal, painted fixtures, an LED logo, and acoustic panel finishes, all contributing to a minimalistic yet functional display.
The response was phenomenal. On opening day, JULY reported their highest sales ever across all Australian stores, marking a successful launch and a testament to our collaborative effort.
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