Hilton x Slivingland Commercial and Activation on Roblox
Hilton Hotels, in collaboration with Paris Hilton’s 11:11 Media and Sawhorse Productions, launched a groundbreaking Roblox activation and ad campaign within Paris’ Slivingland experience. This marks Hilton's first entry into the metaverse, featuring a frame-by-frame recreation of its "It Matters Where You Stay" campaign using Roblox avatars. Fans engage in immersive challenges to earn real-world Hilton Honors Points and benefits, explore a virtual Hilton hotel lobby, and enjoy exclusive perks by completing tasks in the experience. Hilton lobby built by Sawhorse.
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