Ulta Beauty Beauty, Perfume & Skincare Interior May 2024

Innomark created this eye-catching display to coincide with Revolution Beauty’s School for Good and Evil product line launch. A multi-dimensional centerpiece leverages the movie’s iconic swan imagery to attract attention and engage shoppers. The design also utilizes color contrast (pink vs. black) to capture the brand story and categorize products. Its trays were shoppable from all four sides and fit the retailer’s existing fixture, while showcasing test product and merchandising a variety of brushes, sleeping masks, mirrors, and more.