Transformers Retail Experience - FAO Schwarz

Rockefeller Plaza, NYC
FAO Schwarz Select Category Interior New York, US May 2024
This Hasbro Transformers shop-in-shop was designed to provide an immersive brand experience for parents, children, and fans at the FAO Schwarz flagship store in NYC. The massive Optimus Prime replica, which is motion-activated, anchors this story-telling experience with motion, audio, and lighting. As Optimus Prime speaks to the audience, different windows on the cityscape light up to complete this memorable experience.
Courtney Jasinski
Innomark Communications windowswear
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