Eddie Bauer Contemporary Fashion Packaging May 2024

Eddie Bauer partnered with Innomark to create this unboxing experience that presents press kit materials for a new footwear launch. This custom rigid box solution includes individual compartments for shoes, vials, a USB drive, and printed materials. A combination of gloss and matte black printing provided a textured tread effect, while digitally cut vinyl letters enhanced branding and clearly labeled kit components.