R.M. Williams - The Great Outdoors
We’re excited to share our latest project with R.M.Williams and celebrate the launch of their new seasonal campaign, ‘The Great Outdoors’. Taking inspiration from the brand’s campaign imagery, captured along the untamed Gerringong coastline, we worked closely with the Brand Environment team to realise creative window concepts across the R.M.Williams store network and bring this vivid sense of adventure to life. The pinnacle execution at the brand’s global flagship store on Sydney’s George Street saw the South Coast’s grassy cliff tops bloom out of the window and onto the facade of the building, inviting customers to explore and take the path less travelled this autumn. Thank you to the R.M.Williams team for the close collaboration and the opportunity to build a physical extension of such a fantastic campaign.
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