Interior Perth, AU Apr 2024

The iconic Sportsgirl recently engaged global design studio Landini Associates to reinvent their physical store formats and distinguish the brand from the increasingly “beige mass” of fashion retailing. The new design articulates the brand offer with calm clarity whilst losing no stock density and delivering operational efficiency. Wardrobe-like display units effectively frame individual collections, allowing the retailer to style “looks” within each “wardrobe.” Visual merchandising is now centrally efficient – it can be planned by head-office, designed to fit the store, and implemented with minimal fuss, whilst keeping front-facing collections together. Utilising Sportsgirl’s bold brand colour system, Landini Associates have reimagined this unique asset into a visually distinctive “Beacon of Beauty." Creating visual recognition across the shopping centre, the store becomes the sign. Photography by Trevor Mein