Mon Marché - Paris
Mon-Marché by Landini Associates is a "Machine for Living." A "Physical Place for a Virtual World.”
Landini Associates’ design solution for mon-marché.fr in Paris reinvents the “Local Street Market” for the digital age by connecting its customers to the freshest products and keenest prices that a wholesale market can supply, without requiring them to shop at 2.00 AM. Their groundbreaking retail concept is a modern evolution of what providores once were; an efficient, animated, theatre of food.
“Customers are invited into mon-marché.fr beating heart to observe the dance between man, machine and produce via a floating glass bridge that straddles the street and basement." – Mark Landini, Creative Director, Landini Associates
But this is no “dark box delivery channel” nestled in the shadows. Instead, its two floors are proudly open to the streets of Paris, displaying full transparency. Nothing is hidden and everything is on show for all to admire.
Inside the store, customers can order via the app and personalise their choice and orders. Tastings, displays, cooking demonstrations and events promoting seasonal produce are held from this viewing platform as you wait with a coffee in true Parisian style.
mon-marché.fr also offers home delivery. Electric vans and bikes deliver orders within a 3 km radius 12 hours a day, 7 days a week.
www.landiniassociates.com
Photos by Andrew Meredith.
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