H&M STUDIO EXHIBITION PARIS FASHION WEEK
Paris Fashion Week. In an old bank building on Boulevard Haussmann we designed a H&M Studio Exhibition together with Ray Atelier; "La Maison" consist of several immersive and inspirational rooms ("L' entrée", "Le Parlour", "Le Biblioéque", "Le Garderobe" & "Salle des Bains") showcasing the upcoming Studio SS 24 collection and all archive collections since 2013. Experience included a VIP dinner, a club with DJ (Honey Dijon) and performer (Ama Lou) and a public exhibition, where we released a limited edition bag in dove blue leather visualized in an art installation called "Take It Home". (Photos taken by Benoit Florencon)
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