Dashing Group, Hennessy Window Display, Sydney, February 2024

Lunar New Year of the Dragon

Hennessy Beer, Wine & Spirits Window Display Sydney, AU Feb 2024

Hennessy approached us to elevate the desirability and visibility of their VSOP & XO cognac limited edition for the Lunar New Year 2024, featuring premium finishes with embossed dragons and gold foiling. We curated premium window displays at David Jones Elizabeth St in Sydney and The Crown Cellars in Melbourne, where majestic dragons and intricate designs adorned spaces, exuding luxury and exclusivity. Additionally, we produced a sleek permanent unit to be displayed at bottle shops across Australia, designed to be reused in future campaigns.