Giorgio Armani - Beauty Gift House
Dashing and Bastion Agency joined forces to develop a captivating retail destination for Giorgio Armani at Westfield Sydney, channelling L'Oréal's global direction into a unique experience.
Our design team adapted the activation through 3D renders that seamlessly integrated local callouts and followed centre guidelines, adding our creative flair to make it extraordinary.
Visitors immersed themselves in the holiday spirit as the entire space dazzles in rich red and gold finishes, aligned with the global festive campaign. They were invited to unlock their wishes as a concierge desk greeted them and showcased unique offerings that could be personalised at the gift wrapping and engraving station.
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