Harrods Department Stores & Malls Window Display Jun 2023

To celebrate time and showcase the craftsmanship of the classic timepieces, Harrods has integrated holograms to illustrate the watches larger than life in the iconic Brompton Road windows. Offering customers an opportunity to see the timepieces up close, the rotating holograms created from the brand’s watches give a full 360 view. Tanks featuring the physical watches are situated within a tube, creating a striking visual focal point to draw the eye directly to the watch. Aided by strong, dynamic lighting to accentuate the overall look of the window and highlight the watch. Finally, the digital branding reinforces the contemporary look of the window design, paired with a sleek setting of corrugated metal effect walls.