RAMADAN 2023
H&M Contemporary Fashion Window Display Kuwait, KW Mar 2023
For the regions top stores we wanted to create something extraordinary, that had a local and emotional touch to it. We were inspired by Arabic calligraphy and ended with a poem in Arabic: "Love and laughter, moments to celebrate together I wish for golden mornings and endless sunsets And memories that will last forever" We emphasised this poem in the window displays and matched it with bright colours inspired by the collection in a sequenced light loop, changing the colours. For the in-store displays we continued with the same feel but with a more exhibition like approach, for the customers to interact with.
Munir Warda
Munir Warda