RABANNE H&M STORE DISPLAY
H&M Contemporary Fashion Window Display Paris, FR Nov 2023
We wanted to create a striking, attractive and visually impactful display for our Rabanne H&M collaboration. We went all in on sequin, round shapes and the magical shimmer of the 70's glam wardrobe feeling. Around the world, we launched the Rabanne H&M displays with this theme. In Paris we did something extraordinary and wanted it to be the epi-center of the collaboration, with a complete window and store take-over. Entire ground floor was all Rabanne H&M window displays and fascia covered in sequin vinyl. But coolest thing we did was to dress the whole H&M Lafayette building in a massive concave sequin structure. With thousands of macro scale sequins shivering in the wind, it transformed the whole Lafayette into a dance floor. Inside of the store we created a complete in-store experience with a pop-up selling the collection.
Munir Warda
Munir Warda