Givenchy Luxury Fashion Pop-Up New York, US Mar 2023

For the new Voyou Bag activation across multiple malls in the United States, the primary objective was to create a captivating and immersive retail experience that introduced Givenchy's latest fashion accessory, the Voyou Bag, to a diverse and fashion-conscious audience. Inspired by the chic and contemporary essence of the bag, the project featured innovative displays that seamlessly integrated the Voyou Bag with the ambiance of each mall. By utilizing a variety of design elements, such as modern minimalist aesthetics, digital screens, and elegant lighting, the project aimed to showcase the bag's distinctive features and versatility. This approach offered them an opportunity to explore the world of Givenchy, establishing a memorable and stylish introduction to the Voyou Bag collection within the bustling mall environment.