Atlanta Sharklock Activation
In the Shark Lock Boot activation at the Atlanta mall, a central focus was to breathe life into the Sharklock Boot collection beyond the confines of the traditional retail store. To achieve this, the project leveraged innovative design elements and interactive components. A large-scale lock sculpture was strategically used, flanked by Shark Lock Boots, bringing the boots to life in a visually striking and attention-grabbing manner. Passersby were not only drawn to the artful displays but also encouraged to interact with them, fostering engagement and curiosity.