Singapore Shophouse Coachtopia
This August Coach launches it’s first collection for Coachtopia in Singapore. Coachtopia is a collaborative lab for innovation within Coach, founded with a mission to accelerate our transition towards a circular economy in fashion by rapidly prototyping new products, processes and ideas. For its Singapore debut, the brand launched a pop up store with a focus on circularity and craft. Built using recycled and upcycled materials, the space featured furniture built from pressed coach leather scrap, as well as neon signage built from upcycled LED strip. The space also featured an interactive installation where customers were invited into the world of Coachtopia, encouraging them to dream a little while in the clouds.