LinkedIn - Every Skill Counts
Microsoft Software Out-of-Home Atlanta, US May 2023
LinkedIn is a platform to efficiently help people find jobs, provide a cohesive learning experience, & build connections between people for careers. #EverySkillCounts is a campaign that focuses on these three key selling points with Gen Z as the target audience. The copywriting is based on misdirection to grab the attention of the Gen-Zs in a creative way through OOH, transit and even social media tweets for higher engagement. Tweets are more humorous to make the audience reshare and repost.
Anushka Nigam
Anushka Nigam