Moleskine Books Pop-Up New York, US Oct 2021

An immersive story focused artistically directed Pop-ups at the New York City and Miami outposts of retail concept store Showfields. We focused on celebrating the ceremony of buying, browsing and storytelling focusing on the unique heritage of the brand and the fascinating history that positions the product as covetable items, for the visionaries of the past and the makers of the future. The concept manifestation is a playful art installation/ selling space/ museum, maximizing space, pursuing an aesthetic balance between tradition and rebellion. First and foremost, the entire concept is centered in the inspiring journeys Moleskine can take different creatives on , with color focused storytelling, bringing the idea of journaling, drawing, planning and making to life, with a still-life mise-en-scène, like a tableau. Each “vignette” uses one color palette to unify the various product categories of Moleskine, assembled with supporting narrating props that reinforce the product and contextualizes the idea of sketching, journalling, dreaming, believing.