AR Clothing Collection for Bershka
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Bershka and FFFACE.ME have partnered to create the world's first mass-market semi-digital clothing collection. Presented in the new Bershka store in Lisbon on March 5th. The "Wearable Art" collection seamlessly blends physical garments with AR experience, allowing customers to link virtual elements to specific pieces. The AR technology developed by FFFACE.ME, offers a new level of creativity and interactivity to the fashion world and promotes sustainability by creating different content with one physical clothing item. Customers can access a virtual experience through Instagram on their mobile devices by scanning the QR code on a T-shirt.
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