Coach Play Harajuku
This Spring Coach launches Coach Play Harajuku, a global concept store with a local twist. This store is the second in a series of concept stores celebrating community, localization and self expression. Inspired by Harajuku’s kawaii culture, the store features a bold pink façade made from branded coach bricks, along with local elements such as bespoke neon designs, (created in collaboration with a local Japanese neon shop), and a uniquely kawaii color palette. The space also features gamified elements, with a special claw game featured within its window featuring all of your favorite Coach bags, in miniature.
×
![]()
×
Reason :