WW X Coach 22' "Store of the Future"
The Metaverse doesn't really exist yet... Meaning this uncharted gray area is being defined by us - the players and creators - right now as you're reading this. The way we balance the physical and digital or "phygital" world will only be told through time.
I wanted to show the Metaverse in a manner that I think will be an early point of entry for brands. It can be used to help us make processes in the physical world easier using more digitalization and automation. This new concept allows for more personal expression and endless possibilities of creation; it's exciting, nerve-racking and full of opportunity.
(My submission for the 2022 Mentorship Program)
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