Coach Hangtag Pop-Up
“It’s not a Coach bag, without a Coach tag.”
This Fall we have launched our Coach Hangtag Pop-up in Beijing Sailutun, opened from August 25 through September 1. The Pop-up pays homage to our most customizable code, the Hangtag. Placed on every Coach bag since the ‘70s, our hangtag has since evolved into an authentic symbol of our heritage, paying homage to our leathercraft legacy. Today, it’s a cherished house code.
The pop-up store comprises of warm tinted plexi in the shape of a hangtag with its contours of neon light. Inside, includes a craftsmanship table where customer can customize not only their hangtags but their product as well, tiered brass display, additional clothing racks and our iconic quote “It’s not a Coach bag, without a Coach tag” in neon. A grid of brass beams that seemingly hovers overhead helps to secure the plexi walls and reflective ceiling, but also sees light spots attached.
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