IMMERSIVE ART GALLERY
As part of the new store design for Showfields, in Noho for Spring and the new thematic campaign, "Rebirth, Fantasy Vision of the future"- My vision for Showfields was to refine & elevate their ambitious concept that reimagines retail, by honing in on a narrative and identity connecting the past with the future, digital sci-fi vibes with organic & hand made, monumental surrealism with artistic daintiness. As part of my focus, it was creating a new store design concept, starting with this Spring, in NYC which debuted simultaneously with the new curatorial campaign for Spring / Summer 2022 “Rebirth, Fantasy Vision of the future”.
The store design concept brings in a fresh outlook on retail, with multiple structures geared towards events, exhibits and community activation. It is optimized for the senses; oozing with tactility, sensuality -reimagining the future of commerce, and innovative structures for retail, while connecting and gathering.
The piece de resistance of the new store design is the new art gallery design, conceived to depict a triumphant supersized monumental space in the image of an empowering female figure representing creativity and strength. An immersive art gallery, where I drew inspiration from mid century design, brutalism and supersized historic monuments / spaces of contemplation and reflection, I drew from the building history of 11 bond St, being both the very first Women led Animal hospital in the city and a women’s shelter, and a former artist stomping ground, with the remnant of Jean-Michel Basquiat’s faded tags from his street art days were discovered during the building conversion back in 2017.
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