Polo Ralph Lauren Contemporary Fashion Trade Show/Showroom Poughkeepsie, US May 2022

We ended my trend forecasting class with a forecasting project for an American company. Our group, with members Brianna Bourne, Gianna Dugan, Valerie Keutmann, and Lauren Carioto chose to analyze Ralph Lauren for the Spring/Summer of 2023. We came up with 4 themes: new tailoring, color pop, exploration, and vacation dressing.