Longchamp Luxury Fashion Pop-Up New York, US Apr 2021

the 1st retailer to have this idea + partnership, the Angelina team + Longchamp family has long standing Parisian ties. When approached with how to attract traffic & excitement back into our stores from the pandemic shopping e-comm clients, we thought what better than to pair a shopping experience w/ Mon Blancs & Iced Hot Chocolates from Paris. Shortly after we the trend being adapted by others- always feels great to be the first!