Isetan Stage Secret Garden Pop Up
The custom-designed space showcased a unique 13-piece capsule collection featuring the T Monogram jacquard with design details exclusive to Isetan. Complementing the experience: a virtual pop-up with 3-D imagery, video and digital games. “The Isetan Stage is a fashion landmark in Japan and it is extremely competitive to secure the location. We knew that having the space for our T Monogram launch would be a milestone moment for the collection and our brand,” said Ping Ong, President and Representative Director of Tory Burch Japan. “Over the last six months, under the toughest COVID circumstances and with a 14-hour time difference, the New York and Japan teams worked tirelessly day and night to make this project happen. Kudos to our Creative and Marketing teams—you are true Buddies!” Inspired by Tory’s love of gardens and gardening, the space is distinguished by immense rattan-and-white-oak sculptures in the shape of a mushroom, a watering can and peapods. Green vines add a pop of color and nod to the T Monogram jacquard embroidered capsule, which includes footwear, handbags and SLGS finished with a vachetta trim exclusive to Isetan as well as ready-to-wear. Visitors to the pop-up will receive a charming key fob as a gift with select purchases. The garden theme carries through to the virtual pop-up, an engaging microsite where customers can discover and shop the capsule, watch the campaign video and play interactive digital games.