Caroline Goins, Stella McCartney Product Design, Savannah, May 2021

Conscious: A Stella McCartney Publication

Stella McCartney Luxury Fashion Product Design Savannah, US May 2021

For my senior capstone project, I created a print magazine as a relaunch for Stella McCartney after its split from Kering. Pushing beyond fashion, the magazine also incorporates multiple topics from clean beauty to sustainability. It will serve as a yearly keepsake for the dedicated fan of the brand. This launch also comes during a time when consumers are looking for new and exciting ways to become more involved in the brand they support. Creative Direction and Styling by Caroline Goins Photography by Kayleigh Moreland Modeling by Hannah Korn and Ryan Thomas