Coach X Basquiat Digital Experience
Coach Luxury Fashion Virtual/Augmented Reality Shanghai, CN Oct 2020
Coach has raised the bar with this unique campaign that gives customers a deeper sensory experience through art, fashion, and tech. Situating the customer in the center of the experience as collaborator, Coach created a innovative TikTok game exploring the work of Basquiat in a playful and interactive way. Coach China is the first luxury house to work with TikTok China on an AR Game.
Giovanni Zaccariello
Giovanni Zaccariello windowswear
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