Cole Haan Footwear Window Display New York, US Oct 2020

Introducing Cole Haan’s latest Zerogrand collection, urging people to #writenewrules for post-covid work, life and culture. Among some of the bold statements are “Failure is not an option. It’s a necessity,” “Create your own opportunities by using what you have access to,” and “The future won’t make itself.” Arsenal New York joins the initiative with its Fall 2020 Rock Center window displays highlighting the artists who inspired the #writenewrules movement.